The Wall Street Journal published an article about Trevor Kaufman and Nick Worth, co-founders of Schematic, a digital-branding agency responsible for Target.com and some Nike ads. Despite having a number of big-time clients, Mr. Kaufman doesn’t prefer the old-school uniform for chief executives. Lawyers, finance people, salesmen and bridegrooms are usually expected to arrive in crisp suits. But when you’re in the field of creative or high-tech businesses, a suit can be seen as old-fashioned and out-of-sync.

CEO casual is seen mostly on young people, but not wearing a suit doesn’t cut it anymore. Although for most professionals who are still living in the dark ages, drabby clothes and the traditional suit still rule the boardroom. For people working in the creative industry such as advertising, in marketing, music or the entertainment industry, it’s all about presenting a modern, creative message. Well, it makes sense knowing that you’d be working with people who are in charge of product rebranding and presenting something creatively.

“When people wear suits in the music business, it feels like they’re not insiders,” says Anni Sarah Lam, CEO of Parc Landon, a Houston-based music, sports and entertainment agency with clients including rapper 50 Cent and David Beckham.

Crisp jeans, modern blazers, trendy jackets and made-to-measure shirts are replacing the old suit. Actually, the power lies within the individual’s ability to decide what he/she wants to wear and that corporate dress codes don’t apply anymore.

Your dress code speaks volumes about how you work, and so does your office space. Get fun office accessories to suit that CEO casual style!

Article Source:http://www.articlesbase.com/careers-articles/ceo-casual-the-new-powersuit-1774090.html

[Ask] [Facebook] [MySpace] [Reddit] [Spurl] [Squidoo] [StumbleUpon] [Technorati] [Twitter] [Windows Live] [Yahoo!] [Email] More »